Chukwuebuka Mgbojikwe

Mobile App Marketing

Mobile App Marketing – Psychology and Revenue

In today’s digital age, mobile apps have become an essential part of our daily lives. With over 2.7 billion smartphone users worldwide, mobile apps have transformed how we communicate, shop, and access information. As a result, mobile app marketing has become an essential tool for businesses to connect with their customers and drive revenue. One …

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Behavioral/Contextual Targeting

Behavioral/Contextual Targeting as the Future of Marketing

Marketing has come a long way since the days of mass advertising, where companies would blast their message to as many people as possible to reach a few interested individuals. As digital technology transforms the marketing landscape, businesses constantly seek new ways to engage with consumers and drive conversions.  Today, with the proliferation of digital …

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Opportunities and Challenges of Remote Work for Women

The Opportunities and Challenges of Remote Work for Women

Remote work has increased recently, but the COVID-19 pandemic has accelerated its adoption. However, while remote work has presented new opportunities for many people, it has also come with unique challenges for women, in particular. This article explores the opportunities and challenges of remote work for women and discusses how businesses can support women in …

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